Flickr/Tanjila Ahmed


Better visuals. We’ve all seen the headlines coming out of Colorado: somebody’s kid ransacks a stash of innocuous-looking bonbons, but the goodies turn out to be pot edibles, and he or she freaks out. Well, Colorado seems to have tired of the bad vibes—it’s mandated new product requirements that make it harder for the unwitting to dose themselves.

On Saturday, a law went into effect requiring all pot-infused edibles be printed with a diamond-shaped insignia featuring the letters “THC.” (Note to squares: That’s short for tetrahydrocannabinol, weed’s psychoactive ingredient.) It’s not enough to print it on the wrapper—the symbol’s got to appear on the food itself, stamped visibly into dank chocolate bars and space brownies. The new approach may help reduce rates of unintentional childhood pot exposure, which one study says has almost doubled in Colorado since 2012. No word yet on how the labels will affect those who over-indulge on purpose.

Joe Fassler bio

Joe Fassler

Joe Fassler is New Food Economy's senior editor. His food safety and public health reporting has been a finalist for the James Beard Foundation Award in Journalism. Follow him @joefassler.